A new kind of distribution for emerging brands.

We help beauty, wellness, lifestyle, and home brands grow into retail with transparent, founder-friendly distribution.

Apply to Become a Brand Partner

What We Do for Brands

Inventory & Logistics

We purchase, warehouse, and ship your products.

Retail Relationships

We connect you with aligned independent shops and national accounts.

Sales & Outreach

We manage retailer communications, key accounts, and product placement.

Systems & Forecasting

Tools and guidance to prevent stockouts and keep your brand retail-ready.

Current Brand Partners

To play, press and hold the enter key. To stop, release the enter key.

We partner with brands that are:

Beauty, wellness, lifestyle, or home focused
Founder-led with a clear mission
Committed to sustainability, quality, or social impact
Retail-ready: barcodes, bilingual packaging, consistent SKUs
Ambitious and ready to scale with support

Apply

Fill out our short application.

Discovery Call

Let’s align on your goals and retail strategy.

Onboarding

You share product info and images; we handle the setup.

Launch

Your products are listed on our B2B platform and pitched to key accounts.

Grow Together

We manage the sales cycle, fulfillment, and reporting.

Apply to Become a Brand Partner

Who We Are

Good Wares is a modern Canadian distributor built to support small and emerging brands. We’ve been in your shoes, as founders, consultants, and sales directors. We know what it takes to scale without losing sight of your values.